Buying a car is everyone’s dream and
the brand that pops up in our mind when buying your first car is none other
than Maruti Suzuki. Best known for its connection with Indian consumers and its
reach in every nook and corner of the country the brand has left no stone
unturned in its favorite country. When the country was going through a complete
revamp in preferences and an affinity towards aesthetics and performance,
Maruti Suzuki introduced a car synonymous with “Beauty and the beast”. Swift was
launched in the Indian market at an aggressive price that clicked with the Indian
consumers. And since then there is no looking back for the brand Swift as it
has been a head-turner for over 10 years, winning many prestigious awards like
the Indian Car of the Year and most importantly the hearts of Indians.
With many product launches in the hatchback segment, it was a challenge for an old brand like Swift to keep car lovers glued. It was essential for the company to launch a campaign that could reach the masses and gain traction in terms of generating prospects. With the latest version, Swift achieved the Indian Car of the
Year award in 2019.
Though the product achieved this award it would not have helped in generating prospects. The essential task was to reach and communicate this achievement to potential customers. This would have led to developing the trust on brand Swift and in a way promotion via word of mouth publicity.
With multiple options available to promote, it was important to opt for a marketing campaign that was effective and easy on the pocket. How do you think the company would have had a top of the mind brand recall for its brand Swift?....Print Advertisement? TV commercial? Social media post...Nah!!
The moment was best captured by a unique on-ground promotional
campaign by Maruti Suzuki. To celebrate
this moment with its fans, Maruti Suzuki decided to imprint the word S-W-I-F-T
on India’s map using the GPS Art. Surprised? Seems impossible? Why worry when
we have the limitless Swift. Let's drive through the campaign in detail.
The campaign began with 5 Swifts,
covered 7280 kilometers over a period of 7 days. These 5 Swifts covered 125
cities and imagine the limitless number of fans they met during its journey.
This campaign involved renowned car enthusiasts and journalists driving the car
and sharing their love for the limitless Swift. The adventurous ride was an
enthralling live experience for fans all over India via its social media
platforms. To live through the campaigns, enjoy the mesmerizing beauty of India
and to know what Swift customers feel about their own Swift visit the below-mentioned link and let's find out!!
https://www.instagram.com/p/Bt09cRTlO17/?utm_medium=copy_link
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