125 cities in 7 days – Flashback to Swift’s limitless ICOTY adventure
Buying a car is everyone’s dream and the brand that pops up in our mind when buying your first car is none other than Maruti Suzuki. Best known for its connection with Indian consumers and its reach in every nook and corner of the country the brand has left no stone unturned in its favorite country. When the country was going through a complete revamp in preferences and an affinity towards aesthetics and performance, Maruti Suzuki introduced a car synonymous with “Beauty and the beast”. Swift was launched in the Indian market at an aggressive price that clicked with the Indian consumers. And since then there is no looking back for the brand Swift as it has been a head-turner for over 10 years, winning many prestigious awards like the Indian Car of the Year and most importantly the hearts of Indians. With many product launches in the hatchback segment, it was a challenge for an old brand like Swift to keep car lovers glued. It was essential for the company to launch a campaign that coul...